24. Cutting Through the Noise: How to Find the Right Information on Innovative Architecture In a Digital World
In this episode Leslie, Breck, and Claire, share their insights and experience with social media, and how to find correct information online and on social media. Here's a glimpse of what you'll learn from us in today's episode:
How the internet sets unrealistic expectations for clients
Using social media as a tool
The issue with DIY plans
Not all buildings you see on the internet are real
Breck's project highlight of the week: Container Collective!
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“We are not here to waste people’s time or money. We want to see buildings built."
- Leslie Horn (CEO of Three Squared, Inc.)
0:30 - Introduction to Episode 24.
2:07 - Breck’s project highlight of the week: Container Collective.
6:10 - How the internet sets unrealistic expectations for projects and incoming clients.
8:50 - Distinguishing hard and soft costs with clients.
9:47 - Case study: The 100k House.
13:15 - How we use social media as an accessible tool.
19:10 - The downside of social media: Pages posting other people’s work.
20:57 - Why you should not be buying DIY plans online.
21:41 - Why digital solutions are not always sound proof, especially in architecture.
22:38 - The challenge of determining if something is real or a rendering.
23:01 - How to distinguish who’s legit and who’s just smoke and mirrors.
28:10 - The power of sharing learning experiences.
28:45 - Concluding thoughts for Episode 24.